Ultimate Pros and GoLive! Mobile Announce Launch of Mobile Content Initiative for NBA All-Star Tracy McGrady

(PRWEB) August 16, 2007 -- Ultimate Pros, a leading mobile marketing agency for the sports industry, and GoLive! Mobile, a provider of mobile content technology solutions in the U.S., today announced the launch of a comprehensive mobile strategy for All-Star NBA forward Tracy McGrady. Fans of T-Mac will now be able to download exclusive T-Mac content to their cell phones, including ringtones, wallpapers and video, directly from the T-Mac Mobile Storefront located at http://tmac.golivemobile.com/ The site can also be reached from T-Mac's home page at http://www.t-mac.com/

"The fans are asking for mobile content and we are helping our athletes respond," commented Brian Sibson, CEO of Ultimate Pros. "All of the content on the site is professionally produced and exclusive for mobile phone use, and as you will see on the site, Tracy created some spectacular ringtones and other content for his fans to enjoy."
   
Fans can preview all content on the site and are invoiced for content downloads directly on their cell phone bill using Premium SMS billing technology. The content is automatically formatted for the target mobile device prior to being delivered. GoLive! Mobile, a leading U.S.-based mobile solutions company, provided the technology platform for the project.

"Ultimate Pros' emphasis on production quality and cutting edge content creation truly stands out amongst the many agencies we work with," stated Asher Delug, a managing partner at GoLive! Mobile. "We're excited to work with the Ultimate Pros team on future mobile content projects in the sports marketing space."

About Ultimate Pros
Ultimate Pros is a multimedia sports marketing and digital rights management company that presents individual premier professional athlete branded offerings to the athletes' fan base through a variety of Internet and cellular phone entertainment applications, including wireless gaming, ring tones, mobile fan clubs and other customized content. The Company also utilizes its relationships with premier professional athletes to offer consumers autographed and authenticated memorabilia, such as jerseys, balls and photos.            & nbsp;            &nb sp;              ;             & nbsp;            &nb sp;              ;             & nbsp;            &nb sp;              ;         
http://www.ultimatepros.com

About GoLive! Mobile
GoLive! Mobile is a leader in mobile messaging, billing and content management solutions servicing a clientele ranging from small businesses to Fortune 500 brands. Our industry leading tools help businesses take the mystery out of mobile.
http://www.golivemobile.com/

Contact:
Steven Austine
877-300-3429 ext. 201
steven @ golivemobile.com