"Hammers, Hard Hats and Hooters" - BANGitUP.com Launches Cheeky Building Industry Marketing Program

Pretty women on construction sites, babes with bulldozers, women welding chainsaws. The new BANGitUP Bangerbabes program has been coined "hammers, hard hats and hooters". Leading Australian building and construction industry web site BANGitUP.com today launched their new cheeky SMS Bangerbabe Service. In a nutshell builders and tradies subscribe to the service and receive a sponsored construction babe to their phone each week.

Sydney, Australia (PRWEB) February 13, 2007 -- Leading Aussie building and construction industry web site BANGitUP.com today launched their new cheeky, SMS Bangerbabes Service. In a nutshell builders and tradies subscribe to the service and a sponsored construction babe is then texted to their mobile phone each week. We see Russell Crows South Sydney cheerleaders are now out of a gig and have been replaced by a marching band. One may remember that Jennifer Hawkins was a Newcastle cheerleader before becoming Miss Universe, a TV travel reporter and then the $4m face of Myers. If we can provide a new channel for promoting emerging Australian talent then that's a good thing "Each girl is sponsored by suppliers wanting to increasing brand awareness with builders and tradies," explains Scott Maxworthy, CEO of BANGitUP.com., "Man hasn't changed that much over the last 7,000 years and most builders, tradies, and blokes for that matter, enjoy their babes, beer and toys. In todays highly competitive advertising world you need to create and capture customer mind-space to get your message through, you need to 'entertain to inform', then you can engage and transact with the customer."

To appease any claims of sexual discrimination Maxworthy states he will be also be adding celebrity Bangerblokes as well. "There's a strong relationship between sports and the building industry - both are physical, mainly outdoors and require a flexible work/ life balance. There should be no shortage of blokes out there looking to flex their pecks for the girls (or guys)," laughed Maxworthy.

On the web site blog  upcoming chainsaw carrying Sandy the Landscaper says "it's natural, both sexes like a bit of eye candy" but added she'd like to see more blokes.

"We see Russell Crows South Sydney cheerleaders are now out of a gig and have been replaced by a marching band. One may remember that Jennifer Hawkins was a Newcastle cheerleader before becoming Miss Universe, a TV travel reporter and then the $4m face of Myers. If we can provide a new channel for promoting emerging Australian talent then that's a good thing," said Maxworthy. Note: Models and photographers can also earn a % of subscription revenue.

The program is being launched across Australia at the National Tradesman's Expo and via a viral video program produced by Internet marketing specialists Max Media & Entertainment and award winning short film makers RidgeFilms.

At the end of the year a deck of sponsored poker playing cards will also be available - increasing advertisers "bang for their buck!".